Transcript

Who are the highlights from their day? Thinking back to early days, it was all consuming. I will tell you this, it's not for the faint of heart. But I look back and I'm like, the hard times is actually some of the sweetest times. In 2018 my one year old daughter had a seizure and she was life flighted to our Children's Hospital in Little Rock. My best friend Stephanie saw how hard I was working to pay off her medical bills by selling the stationary and she said I think I have a way to help you. I was like, let's get the four of us together and brainstorm what do we even need to do to start a paper company? We started with our parenthood line journals for pregnant moms, journals for moms of young kids. But the first thing that was really challenging was how we were going to pay for the company. We knew that we had a great product, we just didn't have really a good game plan of reaching customers. And so early on, Google Ads, it was such an integral part of our business. We use Performance Max and it began to build a real strategy around engaging with customers. We can create all sorts of. Great creatives that we can use to test to see what's performs best. Let's talk about new products. It's not just Google Ads. It's really multifaceted gem, and it's been super helpful for looking at things like product development, what's popular in the market, what's trending. Google AI has helped us scale quite a bit. We've more than doubled our revenue. We had to have a fulfillment center because we couldn't keep up with the volume anymore. Is so meaningful to be like we all believed in this and we got to see it become something that not just provided for us but also connected other people.