As AI transforms publishing and advertising, the goal isn’t just automating today’s workflows — it’s reimagining what’s possible for the future of monetization. Looking back at #CannesLions2026, Scott Sheffer, VP of Global Partnerships, Sellside Monetization, shared how publishers can embrace agentic AI to drive faster decisions and build for what’s ahead. Here are his top takeaways ⬇️ 🎥 ADWEEK: https://goo.gle/4fTWByB

Business of Apps, that was a good one. 🥂 We went to New York to talk about App2Web, and spent a lot of time getting into what makes it work in practice: how to make the handoff feel seamless, improve conversion and retention, and grow into new markets without creating a new layer of payments and tax complexity. There were golden tickets and Lego, plus plenty of conversations with founders, partners, and app teams. The best part was seeing the conversation carry on after the sessions, with people coming to the booth to chat about their own flows and challenges. Thanks to everyone who stopped by, joined a session, and made the week such a good one. (Special shoutout to Paddle's Lucas Lovell, Samuel Gherman from Da Vinci Eye LLC, and golden ticket winners Aamira Garba from Audible and Oriana Z. from The Epoch Times for making an appearance in the recap!)

Friday seems like a good day to announce things, right? 🙂↕️ We're thrilled to introduce our latest ad format, Podium. Designed to help publishers maximize revenue without compromising UX. Podium is a dynamic ad format designed to maximize the monetization potential of a publisher's existing inventory without adding more auctions or cluttering their layout. Find out more about it in our new article... https://hubs.ly/Q04dnKGS0 #AdTech #DigitalPublishing #Monetization #PublisherCollective

From the BizNexus Partner Network: The Mistakes That Quietly Cost App Founders at Closing Most of the money an app founder loses in a sale is lost months before the buyer shows up: tangled accounts, a growth engine starved to fatten the margin, missing cohort data, contractor code with no IP assignment,… https://lnkd.in/gVvpxt4G

The digital publishing ecosystem is wildly diverse, and we love it. That diversity obviously demands flexibility when it comes to monetization strategies. We partner with publishers across a wide range of verticals and we work with the partners to design ad solutions that align with site layout, user behavior, and audience expectations. In our latest blog, we highlight examples of the kinds of publishers we work with and how customized monetization helps them succeed without compromising user experience. Take a look 👇 https://hubs.ly/Q03_h0Sd0

The best partnerships start with an honest look at what is limiting growth. If you’ll be at the Global App Summit in Barcelona, connect with Itay Avramov and let’s start that conversation.

Publishers need to sign up for the pilot program but this proactive payment model is a big step in the right direction. Granted, PPV is still a black box but at least it gives Pubs something to negotiating with.

Our founder and CEO, Itay Avramov will be attending the Global App Summit presented by Google in Barcelona this October. He’ll be meeting publishers, platform teams, and industry partners to discuss the operating questions behind durable app growth: monetization architecture, demand quality, user acquisition efficiency, retention, and the connection between them. If you’re attending and want to compare notes on where your app may be leaving growth or revenue on the table, connect with us.

🚀 What if your UA strategy could be plotted on the same chart as your revenue, margin and cash goals? That’s the idea behind the “Efficient Frontier” framework that Nilay Patel from Kohort walks us through in this MFC session. It maps the revenue and profit outcomes a game can reach by changing its UA strategy bringing payback, ROAS and LTV curves together with revenue and margin in one chart. 📊 🎬Here is a snippet from the session. The full webinar is available exclusively to Mobile Finance Collective members: www.mobfin.co 👉 Membership is free for CFOs, CEOs and senior leaders in mobile app and gaming studios. Join to access exclusive webinars, connect with industry peers, and be part of the conversations shaping the future of mobile finance. https://www.mobfin.co/ #ROAS #MFCCollective #CFO #MobileGaming